Cart abandonment rate
calculator
Plug in your store's monthly numbers. See your cart abandonment rate compared to industry benchmarks, and how much revenue you're losing.
Sessions that reached the checkout page (Shopify shows this in Analytics)
Successful orders only (don't include refunds or cancellations)
Net AOV after discounts, before shipping and tax
Benchmarks from Baymard Institute and Statista 2024-2025 ecommerce abandonment data.
Industry research suggests ~7% of cart abandonment is caused by technical bugs in checkout, broken payment steps, failed coupons, shipping errors, address validation issues. Those are the failures Tracefox catches.
For your store, that's an estimated $102,816/year in recoverable revenue if you catch and fix those bugs.
Test your checkout freeThe 7% technical-bug share is the conservative end of published research. Real recoverable revenue is typically higher, customers who hit a broken checkout step usually don't come back.
What is the cart abandonment rate?
Cart abandonment rate is the percentage of online shoppers who add an item to their cart or start checkout but don't complete the purchase. It's one of the most-watched metrics in ecommerce because even a 1-point reduction often translates to material revenue gains.
The formula is straightforward:
Abandonment Rate = (Carts Started − Orders Completed) ÷ Carts Started × 100
Example: If your store had 2,000 checkout starts last month and 600 orders, your abandonment rate is (2000 − 600) ÷ 2000 × 100 = 70%. That's right at the industry average.
The calculator above does this math for you, plus compares your number against industry-specific benchmarks from Baymard Institute (the most-cited source on ecommerce UX research).
Average cart abandonment rate by industry
Cart abandonment varies significantly by vertical. Travel and jewelry have the highest rates (often above 80%) because shoppers compare extensively before buying; food and beverage has the lowest (~64%) because purchases are usually planned and low-consideration.
Source: Baymard Institute · Statista 2024-2025 ecommerce data · aggregated from 49+ studies.
What causes cart abandonment?
Baymard's most recent research found these are the most common reasons customers don't complete checkout, for shoppers who would have otherwise bought:
- 48%Extra costs (shipping, tax, fees) were too high
- 26%Site required them to create an account
- 25%Didn't trust the site with their credit card info
- 23%Delivery was too slow
- 22%Checkout process was too long or complicated
- 18%Couldn't see or calculate total cost up-front
- 17%Website had errors or crashed
- 13%Returns policy wasn't satisfactory
- 9%Not enough payment methods
- 7%Credit card was declined
Source: Baymard Institute, "Reasons for Abandonment" research, n=4,329 US adults. Highlighted row is the "website had errors or crashed" bucket, the cause Tracefox catches.
The bug-driven 17% is the one you can fix today
You can't fix "shipping is too expensive" without changing your business model. But the 17% caused by website errors, broken payment forms, failed coupon codes, shipping calculator timeouts, is purely technical, and it's exactly what scheduled checkout testing catches.
See how Tracefox catches checkout bugsFrequently asked questions
What's a good cart abandonment rate?
Baymard's cross-industry average is 70.19%. If your store is within 5 points of that (65-75%), you have a normal funnel. If you're meaningfully above the industry benchmark for your specific vertical (use the calculator above), there's likely a fixable cause, either a checkout bug, a UX issue, or hidden shipping costs.
Is a 70% cart abandonment rate bad?
No, 70% is the industry average. Treating that as a failure is misleading: most cart abandonments are not lost sales, they're shoppers comparing prices, researching products, or saving items for later. The real signal is when your rate suddenly jumps above your historical baseline by 5+ points. That's almost always a bug, not a marketing problem.
How do I calculate cart abandonment rate?
The formula is: (Carts Started − Orders Completed) ÷ Carts Started × 100. For example, 2,000 checkout starts and 600 completed orders = (2000−600)/2000 × 100 = 70% abandonment. Most ecommerce platforms (Shopify, WooCommerce, BigCommerce) report this directly in their analytics dashboard.
How much revenue am I losing to cart abandonment?
Use the calculator above to estimate. As a rule of thumb: monthly abandoned carts × your average order value = monthly revenue you could capture if everyone completed. Most of that isn't recoverable (people comparison-shop and abandon legitimately), but Baymard research suggests ~17% of abandonment is caused by website errors, which is purely technical and fixable.
Does Tracefox reduce cart abandonment?
Indirectly, yes. Tracefox doesn't change your pricing, copy, or shipping policy, those are your marketing levers. What it does is catch the checkout bugs (broken payment step, failed coupons, shipping errors) that cause the 17% technical-bug share of abandonment. Fix those and your rate drops automatically without any marketing changes.
Where does the industry benchmark data come from?
Baymard Institute publishes the most-cited ecommerce abandonment research. Their cross-industry average (70.19%) is based on 49 separate studies. The industry-specific rates in our calculator come from Baymard's vertical breakdowns combined with Statista's 2024-2025 ecommerce data. All sources are public and citeable.
Diagnose the bug-driven slice of your abandonment.
Tracefox runs your checkout flow on a schedule across every device, and alerts you the moment a step breaks.
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