Free Shopify store audit
Check your store for conversion leaks, trust issues, broken pages, compliance problems, and technical mistakes — in 60 seconds.
Example: allbirds.com · works for any ecommerce store
What the free audit checks
A conversion-readiness score plus the specific, fixable issues costing you sales.
Trust & social proof
Return/refund policy, reviews, payment badges, delivery estimates, contact info — the signals that decide whether a first-time visitor buys.
Conversion readiness
Add-to-cart clarity, visible pricing, reassurance near the buy button, urgency cues, and product structured data.
Compliance
Cookie consent banner + whether tracking scripts appear to load without one — a common GDPR and ad-platform risk.
SEO basics
Title tags, meta descriptions, H1s, Open Graph, canonical — the on-page fundamentals that win organic clicks.
Speed signals
Server response time, page weight, image load, mobile viewport — the page-level signals that flag a slow store.
Platform & theme
Confirms Shopify, detects your theme, currency, and language so the audit is tailored to your stack.
From audit to fixed — and kept fixed
Run the free audit
Get your conversion-readiness score and the prioritized issues in 60 seconds.
Get the full fix plan
Unlock the complete issue list with the why-it-matters and how-to-fix for each — straight to your inbox.
Keep it from breaking again
Theme updates and app installs silently break checkout and tracking. Tracefox tests your checkout on a schedule and alerts you within an hour when something breaks.
Audit your store now
Paste your URL and see exactly what's costing you conversions.
Shopify audit FAQ
Is the Shopify audit really free?
Yes. Paste your store URL and you get an instant conversion-readiness score plus the specific issues we found — no account needed to start. You can optionally unlock the full issue list and a fix plan by entering your email.
What does the free audit check?
Platform + theme detection, a conversion-readiness score across trust, product-page clarity, SEO basics, compliance, and speed signals, plus a prioritized list of the specific issues hurting your conversion rate — like missing return policies, no reviews, weak product-page reassurance, and tracking that runs without a consent banner.
Does it work for non-Shopify stores?
Yes. The audit works on any ecommerce store (WooCommerce, BigCommerce, custom). Shopify-specific checks (theme, products.json) light up automatically when we detect Shopify.
How is this different from a Lighthouse/PageSpeed report?
PageSpeed only measures performance. This audit focuses on what actually moves revenue: trust signals, product-page clarity, conversion blockers, and compliance — the things a store owner can act on today. Deeper performance (real Core Web Vitals) and ongoing monitoring are part of the full audit.